What we believe

The Swank Guide manifesto

We're passionate about great design—spaces that excite and simultaneously relax, whether it's Scandi minimalism, Japanese aesthetics, French maximalism, or thoughtfully restored historic buildings. Vacation time is sacred in our view, not a time for bland hotels or average experiences. Travel should inspire, rejuvenate, and even transform you—if you do it right. And "doing it right" doesn't have to cost a fortune.

We believe travel advice is fundamentally broken. Review sites are filled with fake reviews, booking platforms prioritize whoever pays them the most, influencers exchange free stays for videos that never pan down to the garbage-strewn beach, and glossy travel magazines rarely disclose their sponsors. You deserve straight talk—and that's why we exist. Because life's too short for a bad vacation, and we're building the travel resource we always wished existed.

Great design that makes your heart skip a beat
Wild landscapes that make you forget your Instagram password
Authentic neighborhoods remind you why you left home in the first place
Sustainable travel ensures there's something left for the next generation to explore