General description of hotel (30-35 words): A design playground in the heart of Soho—96 individually styled rooms where bold patterns meet wild art. The hotel that proved boutique luxury could have personality, humor, and great taste all at once.
This is the hotel that put Soho on the luxury map when it opened in 2004. Two private screening rooms host regular Film Club events—worth planning around. The Drawing Room and Library offer honesty bars and afternoon tea away from the bustle. You’ll either love or hate the neighborhood. Some rooms have those warehouse-style windows that flood spaces with light. Families are genuinely welcome here (kids' menus, interconnecting rooms), which is rarer than you'd think in this tier. Book treatments at Soholistic spa well ahead—the treatment rooms are intimate.
You’ll either love or hate the neighborhood. Some rooms have those warehouse-style windows that flood spaces with light. Families are genuinely welcome here (kids' menus, interconnecting rooms), which is rarer than you'd think in this tier. Book treatments at Soholistic spa well ahead—the treatment rooms are intimate.
Fancy the VIP treatment? Book with us, and we’ll make it happen. Early check-in, late check-out? Sorted. Free breakfast? Of course. F+B voucher? We’ll work on it. Room upgrade? Probably.
It’s all about who you know, and with our FORA partnership, you’re always in the inner circle. We’ll confirm what perks we’ve arranged before you ever pay.
Tucked on a quiet mews between Dean and Wardour Streets—one minute to Soho Square, surrounded by London's best restaurants, bars, West End theatres with a side of chaos.
Rate advice Approximate rates by room type and season
| Low Season | High Season | Shoulder Season | |
|---|---|---|---|
| Most basic room | $680/night | $950/night | $800/night |
| Mid-priced room | $850/night | $1200/night | $1000/night |
| Most expensive room | $1500/night | $2500/night | $1800/night |
Rates are approximate and for guidance only. To get prices for your trip dates, book with us.
Amenities In our room
*Top-scoring pillows are pillows we've rated 8 (or higher) out of 10 for comfort.
Food + Drink On-site surprises
Brasserie Brilliance Meets West End Convenience
Roundup of food and drink [about 100 words]: Refuel isn't trying to reinvent the wheel—it's just spinning it really, really well. The oak and pewter bar anchors the space, backed by a dynamic Alexander Hollweg mural that keeps things from feeling too traditional. Brasserie classics dominate: think well executed comfort food with enough flair to feel special. The pre-theatre menu is clutch—timed for West End curtains with zero stress. Breakfast is a genuine highlight (the full English earns its reputation). Cocktails are crafted with care, and the vibe shifts seamlessly from morning coffee to late-night nightcap. No room service regrets here—available 24 hours.
Photos Resort images
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